Rooted in eKasi
We know the communities, context, and cultures of South African townships intimately because we are them and they are us. When we bring your brand home to the township, we bring you home as family.
Cultural Fluency
African-Rooted
Out-of-Home
ABCD Model
Your brand.
Your people.
Your streets.
We bring national and global brands directly into the vibrant heartbeat of South Africa’s townships and alternative urban spaces. Not just as temporary billboards, but as permanent, community-owned canvases that people respect and protect.
★
THE CIDER POINT PROPOSITION
Asset-Based Community Development · Permanent UHD Murals · Ask Afrika & TGI Data Insights
ORIGIN & BASE
South African Born
Johannesburg & Gauteng hub, activating campaigns across national township nodes.
METHODOLOGY
The ABCD Model
Ad spend circulates inside townships, empowering local property owners and creators.
PRODUCTION CRAFT
UHD, 3D & Glow
Permanent, weatherproof structures finished with 3D airbrushing and night glow.
VALIDATED METRICS
Ask Afrika & TGI Data
Qualitative & quantitative consumer profiling across township consumer segments.
Our Philosophy
Reach is a start.
Connection is the point.
Standard outdoor media treats townships as passive transit corridors. We treat them as cultural epicenters. Everything we build is rooted in authentic relationships, shared economic prosperity, and respect for community identity.
An Ally, Never a Visitor
Every campaign is an opportunity to elevate a neighbourhood. We do not just put up advertising and leave; we partner with residents, local businesses, and artists, turning brick walls into permanent pride.
Community PartnershipCirculating Township Wealth
Under the ABCD Model (Asset-Based Community Development), our clients’ marketing investment circulates directly within the local economy—paying wall leases to families and employing local talent.
Economic CirculationThe ABCD Model Explained
Campaigns that
give something back.
Asset-Based Community Development (ABCD) recognizes that real, lasting brand affinity only happens when campaigns respect and enrich the local social fabric.
Because our wall murals, spaza wraps, and street-level installations are built in collaboration with local property owners and respected community leaders, your advertising is protected from vandalism, welcomed as public art, and discussed with genuine pride.
The Media Impact Comparison
01
Passive Reach
Traditional Roadside Billboard
Glanced at for 2 seconds from a speeding car window. No local ownership. Ad dollars leave the community.
02
Deep Affinity
Cider Point ABCD Community Canvas
15-minute+ daily dwell time at everyday gathering spots. 100% community goodwill. Ad spend rotates locally.
Our Capabilities
Campaigns with
place and purpose.
Seven connected media and marketing disciplines, engineered to place your brand where your audience lives, works, commutes, and connects.
01
Township Wall Murals & Media
Large-format, hand-painted community murals on permanent brick structures with UHD airbrushing, 3D depth, and night glow.
Execution Scope
Site Scouting, Community Contracting, Painting & Finishing
02
Spaza Shop & Container Retail Branding
Turn informal township hubs—general cafés, superettes, taverns, hardware shops, and bakeries—into branded retail magnets.
Execution Scope
Point of Sale Takeovers, Full Container Cladding, Signage
03
Commercial Street Art & Graffiti
Youthful, edgy street art activations connecting brands with the adventurous urban consumer. Popular with optional community Wi-Fi add-ons.
Execution Scope
Youth Culture Murals, Wi-Fi Walls, Interactive Selfie Zones
04
Billboards, Building Wraps & Hoardings
High-impact arterial boards, construction hoardings, and monumental building wraps strategically placed across prime urban corridors.
Execution Scope
Arterial Gantries, City Wraps, High-Traffic Billboard Networks
05
Street Poles & Cultural Precinct Ambient Media
Immersive, place-based media in vibrant cultural hotspots including Maboneng, Braamfontein, Melville, and busy taxi rank concourses.
Execution Scope
Pillar Wraps, Street Pole Ads, Transit Hub Domination
06
Corporate Branding, Identity & Fleet Media
Complete corporate visual systems, logo design, vehicle and taxi fleet wraps, branded environments, and promotional collateral.
Execution Scope
Brand Identity Systems, Vehicle Fleets, Brand Collateral
07
Corporate Events, Conferences & Experiential
End-to-end planning, stage construction, event branding, and audience hosting for landmark music conferences and corporate summits.
Execution Scope
Turnkey Production, Stage Builds, Brand Activations
The Media Mix
More ways to
meet the moment.
The optimal format is shaped by your campaign objectives, target demographic, and dwell environment. Explore our primary format categories from the 2026 media portfolio.
Walls, Boards & Wraps
Township wall murals, arterial billboards, building wraps, and perimeter hoardings that command immediate attention.
Discuss Large-Format Media ↗Point-of-Sale Immersion
Spaza shops, container retail, corner cafés, and taverns where millions of daily cash transactions happen.
Explore Spaza Networks ↗Everyday Streetscape
Street poles, bridge pillars, taxi rank concourses, interactive selfie walls, and pedestrian thoroughfares.
Explore Street-Level Media ↗Take Brands on the Move
Car branding, commuter taxi fleets, activation trucks, and mobile pop-up branding following commuter routes.
Discuss Mobile Branding ↗* Precise inventory, site coordinates, local permissions, and custom production specs are tailored during campaign scoping.
Portfolio Proof
Work that lives
out in the world.
Real verified executions from the Cider Point portfolio. Highlighting landmark township murals that combine creative artistry with community pride.
01 / HERITAGE BRAND CAMPAIGN
Nestlé Ricoffy — 50 Years of South Africanness
A monumental, hand-painted community mural celebrating five decades of shared South African heritage. Placed at a primary community junction, this artwork turned a plain brick facade into a beloved neighborhood landmark, earning sustained dwell time and everyday word-of-mouth.
Medium: Ultra-High-Definition Hand-Painted Mural
Enquire About Murals ↗
02 / ENTREPRENEURSHIP & TECH
eKasiLabs — Phusha Your Small Business
An uplifting provincial innovation initiative inspiring township entrepreneurs to scale their businesses. Positioned along high-density small-business trade corridors.
Placement: Innovation Precinct Wall
Enquire ↗
03 / EDUCATION & YOUTH
Fundaflix — Boost Your Marks Instantly
A vibrant EdTech campaign designed to meet learners and parents in their daily school-run environment, making digital educational access visible and aspirational.
Placement: School Route Mural
Enquire ↗
Execution Workflow
From first brief
to out in the world.
A transparent, accountable four-step delivery model ensuring seamless site acquisition, community alignment, and pristine production quality.
01
Brief & Location Intelligence
We review your brand objectives, audience footprint, and timeline, cross-referencing Ask Afrika data to identify prime township nodes.
02
Community Alignment & Scouting
Our team engages directly with property owners and spaza managers, securing permissions, wall leases, and authentic community buy-in.
03
Artisan Production & Finishing
Master muralists and airbrush specialists bring your artwork to life using weatherproof UHD coatings, 3D techniques, and glow finishes.
04
Verification & Reporting
Complete photographic proof of flighting, site verification, community reception reporting, and ongoing placement maintenance.
Data-Driven Outdoor Media
Township insights backed by Ask Afrika & TGI.
Don’t guess your audience. Cider Point Media pairs on-the-ground cultural fluency with South Africa’s premier consumer profiling data from Ask Afrika and TGI.
We offer brand executives, media planners, and CMOs verified socioeconomic metrics to validate every placement:
Demographic Breakdown
Brand Preference Trends
Basket Spend Analysis
Everyday Media Consumption
Category Shopping Behavior
10x
Dwell Time Advantage
Compared to standard highway billboard fly-bys.
100%
Community Goodwill
Protected by residents because ad dollars rotate locally.
UHD
3D & Glow Technology
Ultra-high-definition airbrushing with night-time glow.
ABCD
Economic Model
Local property leasing and artisan job creation.
Partners & Collaborators
Brands built with us.
Trusted by leading South African enterprises, public sector bodies, and cultural festivals.
Executive Leadership
The minds behind
the movement.
Our multidisciplinary executive leadership combines corporate marketing acumen, deep community roots, and bold creative vision.
John Ditshwene
Director & Chief Executive OfficerDriving overall business direction, strategic growth, and stakeholder relationships across Cider Point Group.
Craig Moatshe
Creative DirectorLeading creative concept development, artistic mural production, and visual storytelling across township spaces.
Portia Moreng
Head of MarketingDirecting brand positioning, client campaign strategy, and media communications across all channels.
Start a Campaign
Bring your brand
into the streets.
Ready to take your brand into the living culture of eKasi? Share your campaign goals, target locations, or timeline, and our OOH media planners will assemble a tailored proposal.
Campaign Brief & Inquiry
Complete this form to receive a detailed site schedule and capability deck.