Who We Are
Cider Point Media specializes in Out Of Home advertising in township and alternative urban spaces. With our roots in the hustle, bustle and vibrant streets of South African townships, when we bring your brand or organization to the people who call the Township home, we bring you home too. You see, we know the communities, context and cultures of eKasi intimately – because we are them and they are us.
Our many years of building relationships across township and alternative urban spaces means when you choose us you choose a specialist team with a friend or acquaintance in every area code. Like most breakthrough ideas in life, our company was born from a conversation in 2022 recognizing the opportunities available to brands hoping to connect with consumers in some of the busy corners, streets and urban spaces in South Africa.
What We Do
Cider Point Media is the leader of hand painted outdoor advertising. Founded from the ashes of a forgotten global art form, Cider Point Media has grown into a trusted creative partner for the largest brands, agencies, and artists. Our memorable campaigns build curiosity and excitement through creative storytelling, and continue to redefine and elevate the out of home experience.
Our company was established on the belief that “quick and easy” isn’t always good enough—that it takes talent, commitment and persistence to create a premium product. Our clients routinely turn to us when they’re not satisfied with big box methodology or the industry standards when they need work that’s better and more meaningful. Cider Point Media was built by people with passion, for people who expect something more.
How We Do It
Everything we do is based on the Asset Based Community Development Model, which drives local economic development through the use of local resources. This methodology ensures growth in the township economy and impacts the social framework of the communities we advertise in. Our messaging goes beyond marketing and advertising because our platforms are multifaceted and the model is based on community upliftment.
As a result your messages are owned and protected by that very community ensuring brand messaging affinity. Township wall murals are Out Of Home structures owned by township communities, and have been turned into canvases for advertising purposes. These are painted with various technologies including innovative airbrushing techniques, which result in the finest production finishing on walls or brick surfaces, also available in 3D and Glow in the Dark finishes.
Business Strategy
Our techniques also bring longevity to township Out Of Home Media as our creations are painted on permanent structures and cannot be removed. Our partnership with Ask Afrika, has ensured thorough research insights into the science and art of human behavior resulting in innovative and memorable campaigns.
